Credit Union Geek

Marketing, Strategy, and The Force by Joe Winn

Tag: accomplishments

Pages of Your Passport

The passport. Perhaps the item most representative of travel, exploration, distant places, and adventure. Do you have one? What stories does it tell? Flipping through the pages is a journey through the past. From my own: Cayman Islands, what a dive trip. Galapagos, islands locked in time. Belize, the meeting of conservation and sustenance. Peru, where Machu Picchu was only one of the spectacles. Canada, because Niagara Falls from the U.S. side is only ok. Bahamas, because boating from island to island doesn’t get old.

The State Department gives 10 years between renewals. How many pages can you fill in a decade? For me, fewer than I had hoped. Don’t get me wrong, each stamp has hours of tales, but there are far more countries not represented. My next one is here, and it will tell new stories, becoming the anchor for more memories of adventures gone by.

Look at your credit union’s passport. Are the pages full? Is it tattered from use or still crisp as new? Consider it your 10-year review. How many journeys did you take for your members? Can you look back and say, “we did it all, and I’m happy to retire it for a new set of pages”?

It’s easy to get caught up in the daily crises and opportunities. We can sometimes lose sight of the overarching mission. If that happens, grab your passport. Relish in the memories of your many accomplishments, then find the blank pages, and imagine how you can serve your members in new ways.

Bonus: No waiting in customs lines.

Image credit: https://openclipart.org/detail/170991/passport-and-ticket

Just Keep Swimming

“If you’re not being chased by a lion, why would you run?”, a friend recently asked me. It’s a good question. Isn’t that why we developed bicycles, horse-drawn carriages, and cars? There is a special feeling to covering distance on your own foot power.

Last year I decided, along with a family member, to train for a 5K (3.1 miles for Imperial folk). Our first race was in the middle of a Florida summer. Think 90 degrees, with humidity so thick you had to swim through it. Seriously, it was so humid the air was dripping. In other words, about the worst conditions imaginable. Still, we finished. No world records, just an eye towards the next event, a Thanksgiving morning 5K along the beach. It was a wonderful run which we both completed with no trouble.

Our goal was Disney.

runDisney hosts events at both of their parks throughout the year. We rushed to register for the Princess Enchanted 10K at Epcot. Even registration was a challenge…imagine every runner hitting the same site at once, plus, our internet connection went down to add stress. Somehow, we signed up despite the obstacles. But wait…10K? That’s twice a 5K! Sure is. Just keep swimming.

Last weekend, our efforts went to the test. Gathering at the Epcot parking lot at 3:30 a.m., we joined over 10,000 runners in pursuit of our goal. As the fireworks launched, we ran! If the first race was crazy hot, this was crazy cold. At least moving warms you up!

runDisney says, “Every mile is magic.” It’s true. The experience cannot be explained, from the camaraderie, to the character photos along the route, to the before and after party, it was a magical morning. My family member set a new personal record, despite stopping for photos throughout the race.

So, goal accomplished. That’s it, we’re done improving, right? Wrong! Not a minute past the finish line, we agreed to return in November for the half marathon (13.1 miles). Just keep swimming.

It’s easy to get complacent when things are good. We could have stuck with 5K races. Even 10K. You could have stopped when you reached your initial lending goal. But you didn’t. You set new ones, and together, achieved those too!

Dory may be forgetful, but she knows what it takes to accomplish anything. Just keep swimming.

Image credit: http://wac.450f.edgecastcdn.net/80450F/thefw.com/files/2013/03/Just-Keep-Swimming.gif

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