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Tag: websites (Page 2 of 2)

A Real Friend Helps You Move

When you need to get a couch from Point A to Point B, how many pizzas are ordered?

What about for a website?

We are currently in the process of migrating a site from its test server to a production one. There’s not enough pizza in Florida to make it seem easy. True, it shouldn’t be difficult, and content is easily transferred.

The issue always crops up in “something else”. Whether it be a DNS issue, random slowdowns, database access struggles, a simple project always winds up being much more complicated.

Moral? Moving sites is a pain, and I’m happy it is, ahem, nearly complete.

Ok, scratch that, another issue cropped up.  Always an adventure!

Having a well-defined process for any project you undertake makes quite the difference in eliminating wasted time, as well as keeping you sane!  Of course, despite all your planning, things can still emerge unexpectedly.  Just remember to keep your focus on the business, and not in it.

Image credit:  Nhành Mai Mới from Pixabay.

Let’s Talk Websites

There are some amazing websites out there. Vibrant, visual, and ven-gaging!  A common practice now, given the proliferation of mobile and trackpad scrolling, is “parallax scrolling”.

Complicated words aside, it’s really simple to understand.  Think of the site as a scene.  Some items in the scene are “in front” of others, and thus move at a different speed than those behind.  In essence, the site is really just one long page, but it feels as if it has separate sections.

Apple uses this concept on most of their product pages.

An entire website in “one page”.  Should your credit union go back to the drawing board and rewrite your site to match this design?

Probably not.  This setup, as you can see, is best suited to visual content.  However, it does force the creators to be concise and clear in their site goals.  It also requires a very obvious flow, so each new section naturally makes sense and doesn’t seem entirely out of place.

Think of your site that way.  What are the top three reasons members visit your site?  Now design around those primary goals, say, “Banking”, “Lending”, and “Resources”.  And that’s it.

Imagine your site is flowing in one page.  Would it make sense?  Would your members want to get to the bottom?  Most importantly, would they apply for loans, set up credit cards, and interact with your staff for needed advice?

Your credit union website doesn’t need to be the flashiest domain on the web, but it absolutely must help achieve your institution’s goals.

Image credit: Elisa from Pixabay.

CUs & Tech…An Opportunity?

What you do while procrastinating is what you should be doing for work.

I read that somewhere while procrastinating, and it rings completely true. My time-substituting vice? I spend a lot of time on technology sites. From space science to consumer electronics, I take it in en masse. In fact, it’s almost embarrassing how informed I am about the field. Almost. Yet this can be an opportunity for us all.

No, I’m not going to tell you what new smartphone you must use, or how marketing simply has to reference a recent discovery. There’s plenty of highly competent people you can refer for those debates.

Instead, we can use this information to find ways to remain at the “bleeding edge” (no blood will be spilled) and help find unique ways to best serve CU members. Better engagement strategies, more profit opportunities, and organizational planning regimes can be found in the most unrelated of topics.

What the heck am I talking about?

Ok, take the recent discovery of a rocky exoplanet that’s 17 times the mass of our beloved Earth. That’s really big when it comes to spinning rocks. In fact, it’s so big that scientists didn’t think it could exist. Our current understanding says it should have become a gas giant, like Neptune. But it didn’t.

Within your credit union, it tells us that thinking “too big” on an initiative can surprise everyone. We only expand our understanding (and belief) when we encounter something that redefines it. So, go big, go unique, even if a traditionalist says it cannot be done.

Like this blog. It’s probably one of the only CU/technology discussions of its kind. Is that bad? Good? Absolutely crazy?

Who is this for?

You! And the CIO; they’ll enjoy a different outlook in their language. And the CEO; they like being told what to do (just kidding!). And your marketing team; the great ones I’ve met are always keeping their eyes peeled for an opportunity to go wild.

Future posts will grow out of the news I read while I’m, um, working. And where will it go? Let’s find out!

Image credit: Astronomical clock by  PublicDomainPictures from Pixabay.

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