There are some amazing websites out there. Vibrant, visual, and ven-gaging!  Take the site for Misfit Shine, an activity tracker and lifestyle monitor (Disclosure: I own one and it’s awesome): Misfit Wearables.  They, like many other new sites, are using a modern web strategy called “parallax scrolling”.

Complicated words aside, it’s really simple to understand.  Think of the site as a scene.  Some items in the scene are “in front” of others, and thus move at a different speed than those behind.  In essence, the site is really just one long page, but it feels as if it has separate sections.

An entire website on one page.  So should your credit union go back to the drawing board and rewrite your site to match this design?

Probably not.  This setup, as you can see, is best suited to visual content.  However, it does force the creators to be concise and clear in their site goals.  It also requires a very obvious flow, so each new section naturally makes sense and doesn’t seem entirely out of place.

Think of your site that way.  What are the top three reasons members visit your site?  Now design around those primary goals, say, “Banking”, “Lending”, and “Resources”.  And that’s it.

Imagine your site is flowing in one page.  Would it make sense?  Would your members want to get to the bottom?  Most importantly, would they apply for loans, set up credit cards, and interact with your staff for needed advice?

Your credit union website doesn’t need to be the flashiest domain on the web, but it absolutely must help achieve your institution’s goals.