Today, Starbucks announced they would be installing wireless chargers at many of their locations. If you’ve ever been inside one of their many crowded ecosystems, then you know what actually happens. A lot of computers, phones, and tablets. A few highly-customized “coffee” drinks. People who stay. And stay.

With today’s technology, if you need charging cables, then you’re spending a lot of time in one place. My iPad lasts over 10 hours per charge. My phone gives at least 6 when used constantly. And yet, Starbucks felt the need to make it even easier for people to remain there in apparent perpetuity.

However, they decided not to add millions more outlets for us to connect our varied electron-eaters, instead, they went wireless. Cables? That’s so 2013. Your compatible device just sits there, charging, like an electronic toothbrush. Nothing to get tangled. Couldn’t be easier…who’s going to leave now?

How can your credit union learn from their announcement? Should we be ushering in a new cultural norm of “afternoon at the CU”? Hey, that’s up to you!

Why do people stay at Starbucks? I’ll give you a hint; it’s not the coffee. They have everything you need to get work done: Wi-fi, refreshment, ambient music, all in a welcoming environment. A bonus for many is that it isn’t the office. With wireless charging mats, they’re removed another barrier (cables or outlet proximity).

Does your credit union offer the specific perks that encourage your member to visit, then remain within your umbrella? Give them the skim-half-foam-cafe-mocha-light-whipped-cream, and then make it irresistible to leave. Let them know about refinancing savings, then inform about balance transfer on credit cards. Offer your auto buying portal to then pre-approve their loan.

If your extras connect directly and effectively to your goals, your members will embrace them. Just be sure to send the baristas home, or your members might want to stay all night!

Image credit: Image by Engin Akyurt from Pixabay.