Mickey Mouse called. He insisted I return to the parks where I spent so much time as a younger geek. Especially Epcot. Of course, this time, he’s requesting that I run a 10K while there. Through World Showcase? Alright Mickey, I’m game.
It’s easier to stay on resort property for transportation and other logistics, so that’s been booked. What arrived as confirmation was beyond my expectations, but, then, upon thought, exactly what Disney would do.
A fabric jewelry box arrived in the mail, with the telltale embossed Mickey ears. “Guess Disney sent something out…ok, that’s cool.” Upon opening it, an even more prominent not-so-Hidden Mickey. A filler guide fit for a piece of fine art explains I will find a MyMagic+ flash drive as well as my own vacation details. Good thing, because my memory is entirely dependent on outside resources.
Wait a minute, that’s my family name on the booklet! Custom covers are worth a smile, but certainly they wouldn’t go further. I’m sure it’s the same booklet everyone gets when their trip is near…
Nearly every page is tailored to my hotel reservations, the exact dates I’ll be there, and even what the website will look like with my name on it upon logging in. You cannot help but be excited, eagerly awaiting the moment you get to pass under the Mickey-eared gates.
All they did was create a customized booklet, but by doing so, they created an emotional connection, an experience that leaves you wanting for more. Sure, their solution has high costs, but what can you do to produce the same feelings in your members?
To me, the best part of this package was that it arrived unannounced. Since I wasn’t expecting anything, I was giddy to unbox it, read through the booklet, and connect the Mickey ears USB drive included. There’s no question I am even more excited than before about my visit. In fact, the box is still sitting on my desk, since I’m so impressed with it. You can bet it will be saved as part of a memory collection for the trip!