Isn’t it great when someone else does the hard work?
You may not have heard of them, but there is a small organization helping support the credit union mission. I think their name is an acronym, CU…CUNA, I believe? Yes, that’s it. CUNA. Oh, they’re not small? In any form? No wonder they do so much for credit unions nationwide!
As part of their myriad efforts, CUNA conducted the 2015-2016 National Member & Nonmember Survey, polling individuals of all ages on a range of topics. Since this is a CUbit short-form post, I want to keep it focused on the key points. However, I advise you to review all the findings and incorporate them into your operations at every level.
- 43% of members prefer e-mail as primary contact (18-24 prefer it by a two-to-one margin)
- 29% of 18-30 year old members never visit the branch (35% visit once per month)
- 2% of members prefer newsletters as primary contact medium (Translation: 98% don’t)
- Younger members look to electronic solutions, older, to paper and in-person
Read through the full results from CUNA.