No, I’m not talking about the enormous political divide. Nor am I speaking on racial tensions. These are both important issues which we need to find common ground. For today, let’s look at something else separating this country (and elsewhere). And I’m betting you never considered it before.
This isn’t a discussion on the “haves” and “have-nots”. That’s another topic altogether. When I say technology, I mean who uses what and how. Which of these are typical web-connected devices for you? Check off from the following:
- Living room gaming system
- Blu-ray player
- Smart TV
- Set-top box (Apple TV, Chromecast, Roku, etc.)
- Sound bar
- Virtual assistant (Amazon Echo – “Alexa”)
- Portable gaming system
- Home automation devices (Smart lighting, thermostat, garage door opener, home security, etc.)
- Activity tracker
If you’re on one side of the technology divide, you might have related to 4, maybe 5 of the items (or even fewer!). I engage with 12 of these items on a regular basis. And there are people far more connected than myself (we’re not even talking services right now). We connect with the world in a different way than those operating on a more “computer first” focus. To me, it’s about how I can get everything to communicate so I can easily access any information I could possibly want, anywhere, anytime. When I step into my house, I can turn on my living room sound bar, tune it to a streaming app on my phone, then decide I’d rather switch over to the TV’s apps, all without ever touching a coffee table remote. In fact, were I feeling industrious, I could configure everything to do that automatically when my phone detects I’ve entered my house. Or once my security system was disabled. Or when I switched on a particular light.
As you can see, engaging in a connected world is far beyond checking e-mail on the go. A common response I get when explaining these linkages to “regular” people is, “yeah, but why?” That’s fair, so here’s a scenario: Your grandmother (who lives alone) has her smart watch, sound bar, and lighting paired together: Suppose her watch detected no movement or unusual heart rates for a certain period of time. Knowing this isn’t her normal rhythms, it could tell the sound bar to play an alert tone (and repeatedly “tap” her wrist), flash the lighting inside the house, and automatically send you a text. If there is no response and her medical stats do not improve, the system contacts paramedics and her doctor. To assist the medics, the outside lighting has engaged in a soft pulsing, the front door was unlocked by you remotely, and the lights illuminated brightly in the room she was in. Is this functionality essential to anyone’s life? No, but wouldn’t it offer reassurance knowing you had it? Nothing beyond food, oxygen, and water are essential. And neither was the Internet in its early days. In fact, you can avoid it today if you try hard enough. Your respiratory and digestive systems won’t care one bit. But are you missing out on new ways of learning about and engaging the world around you? Definitely.
And that’s the point. If you are not connected, you’re not going to care about being so. And if you are, then you’re not going to understand why someone wouldn’t want to be. It’s the ultimate Catch-22.
I’m not expecting to change any minds or inspire you to finally connect that TV to your wireless network, just hoping to open some eyes to the developments you might have missed. This will be a three-part series focusing next on the social aspect, where your credit union can develop closer and deeper relationships with members (and new ones!), then concluding with a look to a future we can hardly imagine. And if you’re thinking, “psshhh, I use Facebook and have a Twitter account, what can he possibly show me?” Well, when was the last time you used Twitter to solve a member’s issue, sent a Snapchat of your branch team rendered into your local team’s mascot, or hosted a potential member meet up at a city park to catch rare Pokemon?
Until next time, see you on the interwebz!
Image credit: https://openclipart.org/image/2400px/svg_to_png/242221/remix-fossasia-2016-contest2.png