Originally published on CUInsight.com
Far be it for me to dictate your relationship with your favorite word processor. Go on, keep your margins at the safe 1 inch.
It’s not as if you’re putting text there anyway. Leave line spacing at double. Since you always seem to need the room.
Ignore the footer field, like you always do! Content at the bottom has feelings, too!
Reading Without Tiring
Well, that got out of hand. On the upside, when was the last time page formatting related to relationships?
Have you ever read content (online or print) and felt tired by the end? It’s because you need to start exercising. Exercising your use of ideal line widths.
The premise of reading, from a biological perspective, is fascinating. Our brains see each character as a picture, which it associates with those surrounding it (left to right or right to left, depending on your heritage), then interprets that as a word/number/sentence. Incredible!
I don’t need to tell you how quickly this process occurs, since you’re reading without thinking about the shape of every letter.
Doing so is tiring. Your eyes and brain need a break, even if it is shorter than your last “vacation day” (you call that a day off?). The pauses come as you change lines. Think of the last exhausting thing you read. I’d bet the lines were quite long.
Researchers at the Baymard Institute learned our focus is best when you write within an ideal line width. The golden range? Between 50-75 characters, including spaces, on each line. They found your “subconscious is energized when jumping to the next line.”
In plain English: You get bored, tired, and otherwise distracted if you cannot be entertained by the mundane process of…WOW, A NEW LINE!
Line Width For Entertainment & All Possible Devices
With readers viewing your content on any number of screen shapes and sizes, adopting a design which adapts is key. If you find the width cannot be reduced, there is another option: Line spacing.
Remember in school how you double-spaced that paper to hit the 2-page requirement? Turns out, you were right all along. This blog uses approximately a 1.5 line spacing setting to enhance readability coupled with a large font.
It’s your writing. Get it read! Pride aside, ask your marketing team how well a campaign runs if what you produce isn’t perused?
Note: Reading from credituniongeek.com, line width is less than 80 characters.
For further reference: http://baymard.com/blog/line-length-readability