Credit Union Geek

Marketing, Strategy, and The Force by Joe Winn

Author: Joe Winn (page 1 of 70)

Achieving Your Impossible [Video]

How do you define impossible? Is it the thing you cannot do, or the thing everyone else says you cannot do?

Rockets took off, then landed on a ship. That was impossible. Now, it happens. Because a group of people challenged what was possible.

At your credit union, I’m sure there’s something you see as impossible. Is it really? Are there laws of physics keeping you from making it happen? If not, then what?

Come with me as we look at your impossible, and what it could mean to achieve it for your institution and members.

Is Your Credit Union Living Your Why? [Video]

In 2009, Simon Sinek hosted a TED Talk called “How Great Leaders Inspire Action”. It was there he showed the world the “Golden Circle”. And everything changed.

Ok, that’s an exaggeration. But we did now have a simple tool to evaluate how a person or company could connect to your emotions.

Today, that’s more important than ever. Marketing is always a challenge, and we’ll be facing economic hurdles for months, if not years, to come.

Beyond marketing, I had some thoughts on actually living this why. I know credit unions are community-focused, member-owned, and all that.

So are their services and practices all living that why?

Watch, then you decide. And comment below about how your institution is living your why.

PS – Yes, I did call out Filene for their fabulous research and truly engaging the why everyday.

After Coronavirus, Normal Is Forever Changed [Video]

You’re looking forward to getting back to normal. I get it. The change we’ve all had to endure is immense. It’s thrown us all off our game. It’s tossed a bowling ball into our Jenga tower of perceived normal.

And just like that toppled tower of wooden bricks, normal will reassemble itself different than what you remember.

That’s ok. So long as you’re ready and prepared. Here’s a hint: “Digital transformation” is a thing you need to do now. Before Coronavirus (BC, again?), you could get away with slow transitions. Now? No longer.

People experienced remote work. They used digital platforms. We saw highways empty during rush hour. Many of those missing cars belong to people now at home, doing the same work, without the commute.

From my house to yours, let’s help those who need it (they’ll be a lot) and work together to bring the new normal into view.

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