Socially-Distanced Marketing, Strategy, and The Force

Category: CUbit (Page 1 of 10)

Why Senior Photo Sharing Can Risk Your Data (And More!) [Video]

Everything is strange now. If you’re reading this after we’re out of the weeds, congratulations. Because right now? It’s strange.

One disappointment for many is graduation. It just won’t happen. Or at least not how seniors expected. So, as support, a social media movement arose to share your own senior photo. I don’t get it, either.

A teenage certainty is that old people are not cool. So old people showing how old they are by sharing photos as teenagers? Yeah, as I said, we’re in strange times.

Anyway, it’s just a whole bunch of scared and restless people trying to help. Which I respect. We’re all in this together, in totally different ways.

So, Data Security?

Yes, sharing your senior photo (along with supplemental info, for some reason) is bad. And that data is getting scooped up for nefarious uses. Like what? Well, that info tends to answer a lot of security questions.

And don’t get me started on those Facebook personality tests that you have to tap Play and allow your info to be shared. Don’t. Do. Them! It’s literally handing your data over to someone you don’t know at all.

Definitely watch below to hear my perspective on security questions.

In fact, watch below to get the story. Ok, not the whole story, but the part that I could fit into a few minute video. Data security is important, and as a financial institution, it’s in your best interest to extend good practices far and wide.

Oh yeah, there’s captions for your muted enjoyment.

FYI: The shirt is from an annual run put on by local high-schoolers to raise money for a children’s cancer hospital. I’m a huge fan of the irony. And these teenagers are consistently awesome. I’m really sorry they’re missing graduation.

Is Your Credit Union Living Your Why? [Video]

In 2009, Simon Sinek hosted a TED Talk called “How Great Leaders Inspire Action”. It was there he showed the world the “Golden Circle”. And everything changed.

Ok, that’s an exaggeration. But we did now have a simple tool to evaluate how a person or company could connect to your emotions.

Today, that’s more important than ever. Marketing is always a challenge, and we’ll be facing economic hurdles for months, if not years, to come.

Beyond marketing, I had some thoughts on actually living this why. I know credit unions are community-focused, member-owned, and all that.

So are their services and practices all living that why?

Watch, then you decide. And comment below about how your institution is living your why.

PS – Yes, I did call out Filene for their fabulous research and truly engaging the why everyday.

After Coronavirus, Normal Is Forever Changed [Video]

You’re looking forward to getting back to normal. I get it. The change we’ve all had to endure is immense. It’s thrown us all off our game. It’s tossed a bowling ball into our Jenga tower of perceived normal.

And just like that toppled tower of wooden bricks, normal will reassemble itself different than what you remember.

That’s ok. So long as you’re ready and prepared. Here’s a hint: “Digital transformation” is a thing you need to do now. Before Coronavirus (BC, again?), you could get away with slow transitions. Now? No longer.

People experienced remote work. They used digital platforms. We saw highways empty during rush hour. Many of those missing cars belong to people now at home, doing the same work, without the commute.

From my house to yours, let’s help those who need it (they’ll be a lot) and work together to bring the new normal into view.

Turn on captions if your device is muted.
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