Credit Union Geek

Marketing, Strategy, and The Force by Joe Winn

Tag: confidence

Old School Thinking

You’re not old, just maturing like a fine wine.

We all do it, no matter our age. “Because it’s always been done that way.” How much sense does that make? Say it aloud. Would such a declaration inspire confidence in your team? It is tempting; humans are creatures of habit. Do you have a morning ritual? How about a specific way you tie your shoes? It’s very easy to switch from active thinkers to passive participants in our own lives.

Good thing this has nothing to do with our work. What was that? We get into habits there too? Impossible, we’ve always done it this way and it has worke…oh boy, you got me! Is there refuge from a life of pre-set habits?

Stop everything. Breathe, but differently than normal. Place your hand over your abdomen and feel it rise and fall with slow rhythm. In…and out. In…hold…and out. No chest breathing; keep your shoulders in a relaxed position.

Now, were you focused? In the moment? Out of a habitual stupor? Wonderful, now it gets hard.

This happens every day, in all areas of work. And some may be sapping your success.

It’s time to look at everything through the senses of a baby. Imagine how they perceive the world…no preconceived notions, no judgment, just wondrous absorption and processing. The first time they toss something and it falls down…remember, they weren’t sure where it would go…up? To the side? Hover in place? (We all know the answer…mom or dad picks it up, of course!)

Whatever you have done in the past, reassess to see if it truly makes sense in achieving your goals. This may involve member communication, marketing strategies, or workplace organization. Nothing is out of bounds, including how you evaluate…that may be tainted as well!

Remember, your business (be it credit union or otherwise) and your life are active experiences…why be a passenger?

The Difference Between Succeeding and Trying

A few years ago, I had the pleasure of attending a Tony Robbins event.  If your mental picture is a large gathering of people looking to become more positive through “ra ra” activities, then you’re half right.

It is an enormous group of committed individuals. At a typical event, there are over 4,000 people in attendance. Over the course of 4 days, you participate in ways only understood after doing them, and leave a changed person.

It’s not motivational speaking, it’s “change your state to change yourself.”

Do You Want Or Need?

One of the great take-home messages I grasped was this: If you want something, you might eventually make it happen, if convenient.  If you need something, you will do anything and everything in your power to make it happen.

To quote River Tam, “No power in the ‘verse can stop me.” An example which resonated with me was this: How often do you hear about people seeking weight loss? “I’ve just got to lose a few more pounds.”

We’re going to get dark for a moment, not Reaver dark, but Sopranos dark. If I told you that you need to lose 10 pounds by tomorrow, what would you do? Sure, it’s not preferable, at all, but you could slice off a leg and achieve the goal.

Achieving your goals should not be about causing yourself irreparable damage, but the idea is potent.  When there’s a need, there is a way, even if it is extreme.

Goals At Your Credit Union

How do you approach goals in your credit union (or personal life)?  Are they wants or needs? A want can be put aside as more important things arise. A want does not create a sense of certainty within you. A want is just that, something that would be nice to have.

Look at your goals as needs. Become absolutely certain they will be achieved. Set a timeframe within which they will be done. Take action NOW, even if it is a small step.

Remember, a need is like air. You can’t do without. It will happen, you already know.

It’s just time to show everyone else.

Image modified from amazing series/film Firefly/Serenity.

Earshakes vs. Handshakes

Hello, can you hear me? I’m currently flying back from LA after two days of meetings with partner companies and clients. Geek fascination: This iPad is online…while it’s magically floating over 30,000 feet above the western United States. Is the connection any good? Not particularly…no video and the streaming audio struggles. But, hey, Twitter and Facebook!

Of course, the travels got me thinking (oh no!). Much of our business is conducted over the phone and computer. It has proven an efficient and effective manner of communicating. We are able to include multiple participants spanning large geographic ranges in a single conversation. Often on short notice, something just not possible with face-to-face. Take a morning meeting with a partner in Texas, joined by others in California. Enjoy a break for lunch, then go to NYC for an operations update. Sure, since the advent of phones we could do such things, but adding the file and screen sharing really seals the deal. (Out of respect for all parties, we rarely ask for video-based meetings. If sweat pants are your thing, that’s quite alright.)

Simply put, we would be unable to build or support our client base without such technologies.

Yet there’s a value to being more than within earshot.

A partner summed it up perfectly yesterday as he explained, “we have been speaking for months; I know all of your voices and your names are a familiar sight in my inbox. But it really is great to put a person to those things!” He continued with an even more astute observation, “It was beneficial to see everyone’s faces as a question was asked, or to see their body language. On the phone, you can cover that up. In person, it’s all there.”

Could it be? Does our trust of others revolve around observing them directly? At least to some point, this is true. We make consciously-imperceptible movements when interacting with another person. You may not notice, but your brain does. Ever just “get a feeling” about someone, good or bad? Thank your brain for catching those subtle cues.

While we will always embrace the technology, efficiency, and convenience of online meetings, this will be a year of handshakes over earshakes. Are we working with you? Will you be reprinting this blog in the Metropolis Daily Bugle? (How did you get it past Jonah Jameson?)

Then grab your sonic screwdriver, open up your tricorder, draw your light saber, because you might just get a visit!

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