Socially-Distanced Marketing, Strategy, and The Force

Tag: credit union strategy

Insights In 160 Characters…Or Less

Full posts are overrated. Ok, that’s not true. They are essential to delve into an issue beyond surface discussions. However, there’s also a time for brevity. Short and sweet, as you could say. I’ve found that much of my best wisdom has originated, spur of the moment, in a Twitter post or reply. If only I were as witty and intelligent in the rest of my life!

There has been a trend lately in terms of topics discussed, both for myself and the industry as a whole. Social Media and Big Data. I’ve written a lot of articles about both, but, let’s be honest. You wouldn’t read them even if they were linked here. However, I might get you to read a series of tweets which spur some new ways of thinking. Ready? Too bad…we’re off!

Social Media

On replying to online criticism/comments:

On producing content your members want to see:

On the difference between good and unique:

On catching attention, in almost any way you can:

On what (actually) makes credit unions different:

On reminding us all that failing is ok, too:

Finally, on being *that guy* in the conversation:

Big Data

On using for “any and all purposes”:

On understanding what you’re looking at:

On realizing nothing really has changed:

On having my A/C replaced:

Did any of those short statements/replies educate, inspire, or convince you of their importance? There’s always more where they came from. Simply follow me on Twitter @JoeCUGeek or comment on the post to start a new conversation!  I tried to share tweets which did not link to long reads, but some do slip through (most of mine go to something to dive deeper).  Also, I realized that searching through 4,000+ tweets is a pain for me, but a victory for you!

Bonus for reading to the end (or just scrolling to the bottom):

Pages of Your Passport

The passport. Perhaps the item most representative of travel, exploration, distant places, and adventure. Do you have one? What stories does it tell? Flipping through the pages is a journey through the past. From my own: Cayman Islands, what a dive trip. Galapagos, islands locked in time. Belize, the meeting of conservation and sustenance. Peru, where Machu Picchu was only one of the spectacles. Canada, because Niagara Falls from the U.S. side is only ok. Bahamas, because boating from island to island doesn’t get old.

The State Department gives 10 years between renewals. How many pages can you fill in a decade? For me, fewer than I had hoped. Don’t get me wrong, each stamp has hours of tales, but there are far more countries not represented. My next one is here, and it will tell new stories, becoming the anchor for more memories of adventures gone by.

Look at your credit union’s passport. Are the pages full? Is it tattered from use or still crisp as new? Consider it your 10-year review. How many journeys did you take for your members? Can you look back and say, “we did it all, and I’m happy to retire it for a new set of pages”?

It’s easy to get caught up in the daily crises and opportunities. We can sometimes lose sight of the overarching mission. If that happens, grab your passport. Relish in the memories of your many accomplishments, then find the blank pages, and imagine how you can serve your members in new ways.

Bonus: No waiting in customs lines.

Image credit: https://openclipart.org/detail/170991/passport-and-ticket

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