Originally published on CUInsight.com
How often do you hear advice suggesting you “make a change” or “step out of your comfort zone”? There’s a reason…consistency might be easier, safer, and reliable, but it doesn’t promote growth. Making a change is good, if it’s in the right direction, for the right reasons.
Yet not all change is the same. And that’s ok. So how do we make sure our diligent effort produces the best (or any) results? By understanding the kind of change you need.
Away Means Different Things
Regular readers know I love to travel, especially to see friends who happen to live in really cool places. They’re no longer off-limits (thank you thank you thank you vaccine researchers and nurses!). Far off places, daring sword fights, magic spells, a prince in disguise!
My last post came from the seaside deck of a Rhode Island home. I had a lot to say about creativity being driven by a change of scenery. Perhaps after all our time stuck in the same environments, variety is a hot topic. Consider this, “change stuff, part 2.”
Since that trip, I’ve done more traveling! Crazy, I know. When in RI, I can count on connecting with kids, participating in impromptu art projects, and riding around in Teslas. Really, it’s a tough life. And the inspiration I get from the experiences are unique.
Last month, I reconnected with one of my best friends. She lives with her boyfriend and foster rabbit north of Atlanta. They’re child-free, big on hiking, RVing across the country, kayaking, boating, and cars that go fast while making satisfying noises.
It’s a vastly different environment. Their neighbor even built a Miata race car! (I was able to ride along, which was a blast) We also had the chance to go on longer hikes through nearby National Park sites, see deer, and jet boat around on big lakes. More change, totally different.
You Get What You Experience
Each of these trips provided a separate set of insights. For the former, well, you saw my writeup. From the latter, I had less “downtime”. Whether playing complex and awesome board games or learning how to engineer a solar system into an RV, we were always active.
Turns out, I needed a bit of this, too. Sure, I didn’t sit down on my computer and draft out posts as much (maybe not exactly ideal), but we were tending to bonds built over many years. Had I gone with the same expectations of seeing nephews, I’d have been really disappointed.
It’s a bit like traveling to Disney (which I also did in this span). No one goes there to “relax and settle down for a while”, as much as their marketing might imply you can. Many know the feeling of needing a vacation from that vacation. Still fun, just totally different.
Be open to getting the most out of every experience while pushing expectations aside. Now I’m starting to sound like my Tai Chi instructor. Maybe that’s not a bad thing.
Right Change. Right Place. Right Time.
Each day, I read articles about credit union evolution, digital transformation, and emerging competition. Most of these pieces miss the point, which I touched upon way back in 2016. Exponential change means these ideas are already outdated.
It would be like me traveling to visit my nephews expecting to engage with them as they were during my last visit…18 months earlier. Or planning to do the same things with friends, even though they moved from one side of the country to the other.
Or, what any Disney person can understand: Planning to do a theme park with a set schedule for every attraction, show, and food stop. I point and laugh at those people. That’s too stressful, and it’s just not going to happen. Things will change, and you’ll have to adapt.
Start With Your Need
The best industry articles encourage leaders to focus on the mission, understand their staff and members, and recognize the needs. Individual product choices, marketing decisions, and strategy plans follow from this analysis. (We do the same with potential and existing clients.)
What’s the change you need to serve your need? Sure, credit unions are evolving. So is everything else. How can you best evolve to meet the needs of your members today, tomorrow, and maybe next year (looking ahead really is hard with exponential change)?
For example, tackling your digital transformation is essential. But, deciding to add a chatbot because it makes your service better for “young people” or “on the go” is the wrong approach. Just ask Anne Legg of THRIVE, who specializes in that data side of things.
Looking at your services lineup and coming to the conclusion, “there’s just not enough member choice”…well, that’s likely not a great formula, either. Rick Leander at LFB Holdings understands that more progress can come from subtraction, not addition.
Find the change that gets your institution on the path it needs. Is that from insights gained while watching the sea roll by in the Northeast? Or more literally, found on a trail in a National Park? Maybe the bustle of Disney provides the right kind of change.
Next time you’re looking to make changes at your credit union, approach them from a range of perspectives to ensure they’re both the right things and for the right reasons. Because goodness knows change is only going to continue.
That might seem a bit outside your comfort zone. Perfect, you’re already on the right road.