Credit Union Geek

Marketing, Strategy, and The Force by Joe Winn

Tag: lending goals

Just Keep Swimming

“If you’re not being chased by a lion, why would you run?”, a friend recently asked me. It’s a good question. Isn’t that why we developed bicycles, horse-drawn carriages, and cars? There is a special feeling to covering distance on your own foot power.

Last year I decided, along with a family member, to train for a 5K (3.1 miles for Imperial folk). Our first race was in the middle of a Florida summer. Think 90 degrees, with humidity so thick you had to swim through it. Seriously, it was so humid the air was dripping. In other words, about the worst conditions imaginable. Still, we finished. No world records, just an eye towards the next event, a Thanksgiving morning 5K along the beach. It was a wonderful run which we both completed with no trouble.

Our goal was Disney.

runDisney hosts events at both of their parks throughout the year. We rushed to register for the Princess Enchanted 10K at Epcot. Even registration was a challenge…imagine every runner hitting the same site at once, plus, our internet connection went down to add stress. Somehow, we signed up despite the obstacles. But wait…10K? That’s twice a 5K! Sure is. Just keep swimming.

Last weekend, our efforts went to the test. Gathering at the Epcot parking lot at 3:30 a.m., we joined over 10,000 runners in pursuit of our goal. As the fireworks launched, we ran! If the first race was crazy hot, this was crazy cold. At least moving warms you up!

runDisney says, “Every mile is magic.” It’s true. The experience cannot be explained, from the camaraderie, to the character photos along the route, to the before and after party, it was a magical morning. My family member set a new personal record, despite stopping for photos throughout the race.

So, goal accomplished. That’s it, we’re done improving, right? Wrong! Not a minute past the finish line, we agreed to return in November for the half marathon (13.1 miles). Just keep swimming.

It’s easy to get complacent when things are good. We could have stuck with 5K races. Even 10K. You could have stopped when you reached your initial lending goal. But you didn’t. You set new ones, and together, achieved those too!

Dory may be forgetful, but she knows what it takes to accomplish anything. Just keep swimming.

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Progress with Tedium

Too often, we see plans made, strategies devised, and duties assigned, yet nothing ensues. This isn’t specific to the credit union industry. In fact, you can find such breakdown of motivations in all areas of work and life. “I’ll clean out the garage this weekend.” Did you? “Our entire team is following a year-long plan to improve sales.” How does that look by month 7?

Expedition 41 (Soyuz 40) recently arrived at the International Space Station. Carrying 3 space-faring pioneers (well, technically, two Russian cosmonauts and one NASA astronaut), the rocket launched from the Baikanur Cosmodrome in Kazakstan early in the morning local time, and docked with the station after about 20 hours of low-Earth orbit travel.

Never mind how crazy-cool it is that we regularly send people into space, where they meet up with others who have been living up there for months. Let’s ignore the awesomeness of that for a moment. Really, it is amazing…I mean, think about it…space…as in, not Earth. And they live up there!

Talk about distractions. Ok, back on topic. Space. Orbit.

Imagine the planning that goes towards flying into space and parking on a target moving at thousands of miles per hour. Now triple what you’ve pictured. Probably more. Yet, tasks are accomplished on time while ensuring maximum safety for all occupants.

Bet your annual strategic plan pales in comparison.

How do they meet specific task markers within time constraints (and while not flying themselves into the ocean)? They progress with tedium.

I’m embarrassed to admit it, but since we’re all friends here; I had never watched a live launch or docking of a Soyuz mission to the ISS. Sure, I’ve seen the Space Shuttle in person and watched launches of those workhorses. Yet for Soyuz rockets, only the replays and highlights of many, the triumphant hand-shakes over a shiny blue ball, floating in a manner to make us all so, so jealous, and interviews with family and friends on the ground.

Live is a different animal. Feeling like The Doctor without his TARDIS, you experience the passage of time in real-time. Unlike all the great sci-fi stories, orbital operations happen over a matter of hours, not seconds. Prior to launch, task after essential check was reviewed, continuing until about T-2 seconds, at which point, viewers stopped hearing those discussions. Then, once they were in orbit, thus began the tedious job of ensuring a safe opening of the Soyuz into the ISS. Can’t have a leaky seal pouring valuable air into the near-vacuum of low-Earth orbit!

I stayed awake until task 17.8…and there was still another hour of checks before the hatches were opened. Do you have the patience to progress in such tedium?

If you have a strategy that cannot falter, treat it like a space mission. Sure, it may lack the “sexy” rapid flow as you’re moving through, but it happens. When you expect. With the results you demand.

Because, just like slipping past a planet into outer space, missing your loan goals again is not an option.

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