In 2009, Simon Sinek hosted a TED Talk called “How Great Leaders Inspire Action”. It was there he showed the world the “Golden Circle”. And everything changed.

Ok, that’s an exaggeration. But we did now have a simple tool to evaluate how a person or company could connect to your emotions.

Today, that’s more important than ever. Marketing is always a challenge, and we’ll be facing economic hurdles for months, if not years, to come.

Beyond marketing, I had some thoughts on actually living this why. I know credit unions are community-focused, member-owned, and all that.

So are their services and practices all living that why?

Watch, then you decide. And comment below about how your institution is living your why.

PS – Yes, I did call out Filene for their fabulous research and truly engaging the why everyday.