Can you believe it’s been a year of CU Geek? Yes? Took a bit of the excitement out of it, thanks. I’m still excited!
Last June, an idea for blabbering into the ether arose. Turns out, this is not a viable strategy for blogging, though doubtlessly the most common. There had to be a meaning, a purpose, a raison d’etat, as it were. I work with credit unions…okay, and what? Marketing, strategy, and…The Force! Geek awesomeness combined with a dose of advice for the industry. As our company has grown, more examples presented themselves to use as topics. Not to mention technology is ever-evolving. How do traditional industries like credit unions fit in a changing world?
Every week, a new post is shared with you, through mediums as varied as RSS, Twitter, LinkedIn, industry magazines, e-mail, and, I hope, word of mouth. Oh the places we have gone! Did you know writing at a certain grade level can impact readership? Or that Bluetooth versus Wi-Fi can be a metaphor for your staff organization? A guest writer (my dad!) wrote how essential it is to consider your website as another branch.
In honor of our first year, let’s go through some of the “bests”:
Most read topic: #WhatInTheWorldIsAHashtag – Thousands of views across numerous social media platforms. #Awesome While the exposure is great, most meaningful is when people from all over the world comment to say, “I get hashtags now, thank you!”
Saddest post: Tie between On the Loss of SpaceShipTwo & Logic, Intellect, and Loyalty – I learned about the crash while flying cross country, and composed that post mid-flight. As someone who looks to the stars every night, this news hit me particularly hard. Same with the passing of Leonard Nimoy. He was the face of exploration. That pointy-eared computer was my friend.
Most fun to write: Do I Have Your Attention? – You’re already distracted. Read the text on your phone, but please come back. Learning the true numbers behind engagement and comprehension (they’re inversely related, oddly enough) was a blast. It changed how we produced marketing and training materials alike.
Most contrived credit union relation: Are You Creating Members…Or Experiences? – Disney is magic. So is their customer engagement. Taking just a piece of it and incorporating into your credit union can reap huge rewards. But really, it’s all about the M-o-u-s-e!
A year. Hundreds of tweets. More than 50 posts. Thousands of credit union supporters reached. Here’s to the next 365 days!
PS – Are there topics you want to see? Let me know! And once again, thank you for your support.
