Full posts are overrated. Ok, that’s not true. They are essential to delve into an issue beyond surface discussions. However, there’s also a time for brevity. Short and sweet, as you could say. I’ve found that much of my best wisdom has originated, spur of the moment, in a Twitter post or reply. If only I were as witty and intelligent in the rest of my life!
There has been a trend lately in terms of topics discussed, both for myself and the industry as a whole. Social Media and Big Data. I’ve written a lot of articles about both, but, let’s be honest. You wouldn’t read them even if they were linked here. However, I might get you to read a series of tweets which spur some new ways of thinking. Ready? Too bad…we’re off!
Social Media
On replying to online criticism/comments:
@KasasaNews @Ray_Rahmati Good study. But is it commonly understood practice to answer Yelp reviews?
— Joe Winn (@JoeCUGeek) November 30, 2016
@KasasaNews @Ray_Rahmati Again, of course. It's to assuage other's concerns who may use services in future (and restore/retain business with commenter).
— Joe Winn (@JoeCUGeek) November 30, 2016
@KasasaNews @Ray_Rahmati No way. They just scour all of Twitter every 3 minutes looking for potential distressed customers.
— Joe Winn (@JoeCUGeek) November 30, 2016
On producing content your members want to see:
A10 It may seem cheesy, but asking your most devoted fans what they like and would want from you does work… #BankonSocial
— Joe Winn (@JoeCUGeek) November 29, 2016
A9 If you don't know who you're targeting (and why), how do you expect to provide any results? #BankOnSocial (Important, it's important)
— Joe Winn (@JoeCUGeek) November 29, 2016
That's called working in your business. Not being #social. For others, you should be finding ways to help them…why else would they care? https://t.co/DdtarJLSFP
— Joe Winn (@JoeCUGeek) November 22, 2016
A11 Make partnerships. With everyone. (Side effect: You're spreading your #creditunion message) #BankOnSocial
— Joe Winn (@JoeCUGeek) November 18, 2016
A9 It's like being a song-writer. Observe the world, then tell the story of what you see. #BankOnSocial
— Joe Winn (@JoeCUGeek) November 18, 2016
A8 If you can sell with a tweet, you have something better than the new iPhone. Social opens conversation. #BankOnSocial
— Joe Winn (@JoeCUGeek) November 18, 2016
A6 "We're not a bank. Come see how we're different." If everyone is different, then you're all the same. Connect meaningfully! #BankOnSocial
— Joe Winn (@JoeCUGeek) November 18, 2016
A4 A great story is one you want to read/watch. (Makes you laugh/cry/proud or eligible to win something). Emotion. #BankOnSocial
— Joe Winn (@JoeCUGeek) November 18, 2016
Are you empowering your #creditunion staff and members to share what they love most? https://t.co/V2qzrzSCp7
— Joe Winn (@JoeCUGeek) August 26, 2016
I'm a huge fan of ad text on transparent leaves in my feed. #BankOnSocial
— Joe Winn (@JoeCUGeek) November 30, 2016
On the difference between good and unique:
Be interesting and exciting, not necessarily unique. #creditunion https://t.co/25eEw5R2gP
— Joe Winn (@JoeCUGeek) November 2, 2016
On catching attention, in almost any way you can:
#Marketing is all about catching attention. If pumpkin spice will do the trick, why not try? Great work, @Latitude32cu https://t.co/SBqH8m0Y3P
— Joe Winn (@JoeCUGeek) October 29, 2016
I have a Q for #foundationchat on fin wellness: How do you reach those who don't know what they don't know (about having or getting help)?
— Joe Winn (@JoeCUGeek) August 18, 2016
A8) Engage in simple ways (ie. How you should be with adult members!). Invite members to bring their kids to fin-ed program. #foundationchat
— Joe Winn (@JoeCUGeek) August 27, 2015
On what (actually) makes credit unions different:
#CUGeek observation at @trumarkonline. Member walking out saying, “at 1% we are definitely doing it”. Happy members (no matter program).
— Joe Winn (@JoeCUGeek) October 17, 2016
@OurGroveCU @CUinsight I respect their tips, but disagree with the criticism of “voting with your wallet”. Trader Joe's is cheap…or ALDIs?
— Joe Winn (@JoeCUGeek) August 28, 2016
A5: It may not be as "sexy" as other #foundationchat responses, but most important is that they exist & are a great choice for banking.
— Joe Winn (@JoeCUGeek) October 8, 2015
On reminding us all that failing is ok, too:
A7: Really? No #creditunions had an #ICUday event which fell short? I find that hard to believe. It's ok to share, then all learn together!
— Joe Winn (@JoeCUGeek) October 8, 2015
#ProTip: If site/service goes down, share on social media so people know you know. When up, share strategy to prevent future downtime.
— Joe Winn (@JoeCUGeek) August 20, 2015
Finally, on being *that guy* in the conversation:
#Snark: If you are posting on Twitter about your #creditunion using social media, you don't need to be at the session.
— Joe Winn (@JoeCUGeek) February 23, 2016
Big Data
On using for “any and all purposes”:
Oh hey look, #BigData. https://t.co/6UQQxq6aUO
— Joe Winn (@JoeCUGeek) August 31, 2016
On understanding what you’re looking at:
If your #creditunion uses bad #mobilebanking usage data, are you drawing wrong conclusions? https://t.co/bUXx6np5Bl pic.twitter.com/kqhHa97lQF
— Joe Winn (@JoeCUGeek) July 18, 2016
On realizing nothing really has changed:
Given I wrote this a few years ago, it's cool to look back and realize it is just explaining #BigData! #Nostalgia https://t.co/9ty6mG5qj5
— Joe Winn (@JoeCUGeek) September 19, 2016
On having my A/C replaced:
There's a fire in my place. It's ok, the flame is a bazillion degrees and coming from a welding torch. Should that make me feel better?
— Joe Winn (@JoeCUGeek) November 8, 2016
Did any of those short statements/replies educate, inspire, or convince you of their importance? There’s always more where they came from. Simply follow me on Twitter @JoeCUGeek or comment on the post to start a new conversation! I tried to share tweets which did not link to long reads, but some do slip through (most of mine go to something to dive deeper). Also, I realized that searching through 4,000+ tweets is a pain for me, but a victory for you!
Bonus for reading to the end (or just scrolling to the bottom):
I’m not sure this is the Simba Twitter had in mind for #WorldCatDay, but he’s my king. pic.twitter.com/xCmAAr5fwP
— Joe Winn (@JoeCUGeek) August 8, 2015