In 2009, Simon Sinek hosted a TED Talk called “How Great Leaders Inspire Action”. It was there he showed the world the “Golden Circle”. And everything changed.

Ok, that’s an exaggeration. But we did now have a simple tool to evaluate how a person or company could connect to your emotions.

Today, that’s more important than ever. Marketing is always a challenge, and we’ll be facing economic hurdles for months, if not years, to come.

Beyond marketing, I had some thoughts on actually living this why. I know credit unions are community-focused, member-owned, and all that.

So are their services and practices all living that why?

2021 Update: Ally Removes Overdraft Fees…Permanently

Ally Bank Overdraft Fee Removal

It’s like they listened to this video and took the guidance to heart. I’m sure that’s how it happened.

So, are your credit unions operating at this level of financial empowerment?

Watch, then decide. And comment below about how your institution is living your why.

PS – Yes, I did call out Filene for their fabulous research and truly engaging the why everyday.